Mariana Fonseca

Content Editor at Latitud

Mari wakes up every day knowing she will have one of the best tasks in the world: meeting people who are changing it, then telling everyone about this experience. That's been her routine for years as a journalist covering business, innovation, and tech in Latin America. At Latitud, she's responsible for taking this to the next level, by building world-class content to help founders and investors create world-class tech companies from LatAm.

Mariana Fonseca

Steve Blank: use the customer development model the right way

Finanças para startups: por que e quando ter a área de FP&A?

First hire in finance for startups: why and when to have an FP&A team?

Runway para startups: defina e saiba como calcular e estender seu tempo de sobrevivência financeira

Startup runway guide: what is cash runway, how much to have, and how to calculate and extend it

Private equity and venture capital: what they are and the differences for startup founders

From engineer to unicorn founder: the journey of QuintoAndar's André Penha

Private equity e venture capital para empreendedores: as diferenças entre esses fundos para startups

Venture capital: tudo que os fundadores de startups na América Latina devem saber

After SVB's crisis, here are 5 recession-proof financial practices your early-stage startup can adopt

Venture capital: everything you need to know as a startup founder in Latin America

Google e Latitud fazem parceria e reforçam apoio a fundadores de startups na América Latina

In groundbreaking partnership, Google and Latitud reinforce commitment to support startup founders in LatAm

Tech layoffs in a bear market: there's a hiring silver lining for early-stage startups

Latitud lança mais um serviço para startups terem a estrutura jurídica certa para receber investimentos globais

This LatAm VC took part in 1,000+ pitches. Here are his lessons to master yours

Paulo Passoni: América Latina verá lacuna na Série B. Como fundadores de startup podem lutar contra a falta de capital?

Paulo Passoni: the Series B crunch is coming to LatAm. What can you do as a startup founder to fight it?

User retention: 4 steps to master it in your startup, by Nir Eyal

Functional programming: what it is, why use it, and a roadmap for your startup to adopt it

Tech problems and how to solve them: build your startup for product success since day 0

Delaware LLC: o que é uma Delaware Tostada e por que sua startup pode precisar de uma

Delaware LLC: what's a Delaware Tostada and why your startup might need it

Latitud's look back on 2022, and what 2023 means for startups

7 steps for conquering your startup's first investment round

Vesting schedule: the best practices for startup founders and employees

3 startup exit strategies made easier with a Cayman Sandwich

Latitud and Jeeves will bring events, programs, and special offers to startup founders

What is product-market fit – and how to find it as a startup in Latin America

The 7 stages of a startup, from ideation to growth and maturity

The 7 best books we've read this year for startup founders in Latin America

In uncertain times, look at the trendlines: the startup trends for 2023

7 goals to add to your list and become a better startup leader in 2023, from founder to founder

User acquisition: how to plan and nail it as an early-stage startup in Latin America

A growing unicorn warehouse: why proptechs are set to overcome the market fires and keep growing in LatAm

Why it's still time for healthtech in Latin America – even after the worst moment of the pandemic

SaaS: why software as a service is in its best moment ever in Latin America

Yes, Latin America's e-commerce has leaped. But here are the reasons why there's still money to be made

5 signs that we're at a turning point for B2B Fintech in Latin America

3 challenges/opportunities consumer fintech founders are facing right now

The LatAm Tech Report: what does the future hold for these 7 industries in Latin America?

Startup incorporation: the complete guide for you to start with the right corporate structure

Como abrir uma startup: o guia completo para você ter a estrutura jurídica certa

Term sheet pitfalls: know and deal with the most common tricky clauses when raising your seed round

How to raise a round from global VCs: insights from a16z, Founders Fund, and Harlem Capital

Canary, Kaszek, and Monashees: past, present, and future of venture capital in Latin America

Your startup needs a community. Learn how to forge strong connections from Endeavor, Google, and Techstars

dLocal and Creditas: 5 pieces of experience from Sergio Fogel and Sergio Furio to build a great fintech

Startup Spotlight: BHub, Dinie, Awari, Floki, Latu, Sproutfi, BeerOrCoffee, and Pomelo at Vamos Latam Summit

Jeeves, Linker, and Rappi founders on the first steps of a startup's journey

Mike Krieger: 8 lessons the Brazilian's learned since co-founding Instagram

NFX's Pete Flint on figuring out the investor's psychology, from FOMO to FOLS

NFX tells startup founders to find the fast-moving water. Why and how to conquer the current – and not drown

5 signs that you've found a good VC, from a founder that became an investor

Sergio Furio, Creditas: how the unicorn started, and 3 lessons from those early days

So, you've decided to go remote. But are you really a good manager for async work?

Convertible note vs SAFE vs priced equity round: what's the difference for startups?

Opportunities are all over LatAm – if you are the right founder to seize them

Overcoming the first 100 days in your startup: lessons from Truora

Startups that win in emerging markets: what are they made of?

Is your skin actually in the game? Here's how startup founders avoid excessive equity dilution

Stay tuned