April 15, 2021

#25 - Unlock value by focusing: Santiago Subotovsky, Emergence Capital

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Deciding what not to do is as important as deciding what to do. That’s true for companies, it’s true for products, and it's true for VCs too.

Emergence Capital is known for a few superstar deals, like Crunchbase and Zoom, but also for their focus sourcing and selecting deals. They look at B2B software as a service companies, and nothing else.

In the early 2000s, when the firm started, it wasn't an obvious space to place a bet. But it turns out that massive value is unlocked when you hone in and focus. Today we talk to General Partner Santiago Subotovsky, who just became one of the first investors from LatAm to make the prestigious Midas List.

In this episode:

  • The advantages of staying focused.
  • How they assess patterns of successful entrepreneurs.
  • What he's learned from the founder of Zoom, their biggest investment to date.
  • Are the best deals really the ones where there's controversy?
Gabriela Levy

Head of Marketing at Latitud

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