August 12, 2021
Nine years ago, the terms fintech and open banking barely even existed in Latin America.
But Benjamin Gleason was already working on building Guiabolso, a personal finance platform that helped improve the lives of millions of Brazilians and transform the country's financial landscape.
The early days back in 2012 were rough, but Ben says product-market fit became clear when the app ranked higher than Tinder in the list of most downloaded apps in Brazil. Fast forward to today and Guiabolso has proven to be a great success story, having been acquired by financial marketplace PicPay just two weeks ago.
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