October 17, 2023

#160 – Leveling up in life and in startups: Eduardo della Maggiora, Betterfly

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After spending a decade at JP Morgan, all the way to becoming VP, Eduardo della Maggiora decided he wanted to go from company advisor to company builder.

Betterfly got 99 nos and 1 yes in the beginning, as Eduardo puts it. After fundraisings and pivots, the corporate benefits platform became a unicorn back in 2022. Now, it's focusing on its global expansion.

In this episode, Eduardo and I talk about:

- How to practice essentialism in our personal and professional lives;
- Eduardo's transition from financial exec to startup founder, including a journey to Africa;
- And the constant effort of leveling up.

Brian Requarth

Co-founder of Latitud

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