March 22, 2022

#85 - Building from first principles: Francisco Larraín, Topsort

Listen On

Francisco Larraín's professional journey tells a story of coming full circle.

It all started as a founding team member for advertisement network Tapjoy. Having gotten a taste for the world of startups, he went on to found payment technology solution Zappedy and to have a $30 million exit to Groupon, where he stayed as Head of Local Engineering for 3 years.

It wasn't long before Francisco got back on the saddle and founded Maxxa, the largest insurtech company in Chile, and he scaled it up to over 25,000 SMB customers before looking for a new challenge.

When he felt ready to tackle the next big thing, Francisco decided to go back to his beginnings in the monetization space: he and co-founder Regina Ye started auction-based advertisement solution Topsort in 2021 hoping to bring innovation to marketplace advertisement.

Having just raised a $8 million dollar Seed Round at a $110 million valuation from names like Pear Ventures, Quiet Capital and FJLabs, I'd say they're well on the way to accomplishing their goals.

Today, Francisco and I are going over:

  • His successful exit strategy for Zappedy
  • The challenges of tech leadership roles
  • Topsort's journey from idea to Product-Market fit

Building something new? Apply for the Latitud Fellowship at

Hellen Villena

Product Marketing Specialist at Latitud

Other Episodes

Stay tuned

Keep up with the LatAm ecosystem by subscribing to our skimmable newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.